Start with a membership
Go month to month on your own, step up to group support, or add personal coaching. Coach-led programs are there when you want the deep dive.
See it. Understand it. Change it. — Reach your ideal weight by changing your relationship with food — one daily decision, one habit at a time.
Our objective is not a number on the scale — it's your relationship with food.
Most diets end the day they end. Choose to Lose is built on the opposite idea: lasting weight loss is the by-product of daily decisions you no longer have to fight. You log what you eat, drink and do — not to be judged, but to see clearly. You look at what those choices produce. Then, with hypnosis, coaching and small repeatable habits, you change the decisions themselves, so the new pattern holds long after the program is over.
You can't change what you can't see. Track your food, water, exercise, sleep and weight.
Reports and weekly reviews show the pattern behind the numbers.
Hypnosis, habit building and a coach turn the pattern into a permanent change.
What changes as you move up
We never delete your tracking. Move up a plan and every earlier day is right there waiting.
| 14-Day Free Trial Free | Choose to Lose Basic / Tracking $25 | Basic Plus / Support $50 | Premium / Coached $75 | |
|---|---|---|---|---|
| Pre-recorded hypnosis sessions | 1 session | — | 2 now, +1 every month | 3 now, +1 every month |
| Live coaching | — | — | — | 20 min session every month |
| Weekly written review | — | — | — | Every week, from your own logs |
| Message your coach | — | — | — | Between sessions |
| Reports & nutrition detail | Daily report | Daily & weekly reports | Printable | Printable |
| Finder — full app directory | — | — | — | Included |
| Community & social feed | — | — | Included | Included |
| History you can see | 14 days | 31 days | 60 days | Unlimited |
| Email support | Help centre | 72 hours | 48 hours | 24 hours |